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Gwen Addo

Choose Your Pathway To Success

Register for Gwen's next cohorts coming up on November 18th and 20th, 2025

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Hear From Participants

Empowering the Next Generation of Leaders
in Africa

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Marketing Strategy Class with Gwen

Price: GHS2000 cedis per head
Duration: 10am - 5pm
Location: The Hive (CTE)

Topics

-AI marketing
-Social media marketing
-Understanding business model
-Case studies and presentations

This will be a certification class

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How to Build a Powerful Personal Brand and Find Your Voice in The Digital Era

Date: 20th November, 2025
Price: GHS1,800 cedis per head
Location: The Hive (CTE)

All day session
One on one meetings after session can be booked as complimentary service following the session on same day. (Limited to availability)

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25 Under 35 Cohort I

The first cohort of the Pathways to Success series was a huge success. It was an honor to serve our first batch of 25 under 35 of entrepreneurs , c-suite executives, scientists, medical practitioners and some emerging giants.

Join The Waitlist

About Gwen

Gwen Addo, a visionary entrepreneur, author, and motivational speaker, transitioned from a successful banking career to establishing The Hair Senta, a leader in the hair processing industry in Africa. Through her work, she empowers others to realize their potential and achieve their dreams.

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Core Values

Values

Integrity

Integrity is the cornerstone of Gwen’s personal and professional life. Her decisions are guided by a strong moral compass, ensuring that she remains true to her values. Whether in business or personal endeavors, Gwen places a high value on doing the right thing, even when no one is watching. Her unwavering commitment to integrity has earned her the respect of peers, clients, and followers.

values

Empowerment

Gwen is dedicated to empowering others to realize their full potential. Through mentorship, leadership initiatives, and community engagement, she provides the tools, knowledge, and encouragement needed for others to succeed. Gwen’s story, from banking to entrepreneurship, serves as inspiration to those who dare to chase their dreams, and she strives to uplift others through shared wisdom and insights.

values

Authenticity

"What you see is what you get." Gwen embodies genuine interactions, bringing her true self into every conversation, decision, and project. Her authentic leadership style allows her to connect deeply with others, building trust and fostering meaningful relationships. Gwen believes in being transparent, honest, and true to her purpose, ensuring that everything she does is aligned with who she is at her core.

Values

Integrity

Integrity is the cornerstone of Gwen’s personal and professional life. Her decisions are guided by a strong moral compass, ensuring that she remains true to her values. Whether in business or personal endeavors, Gwen places a high value on doing the right thing, even when no one is watching. Her unwavering commitment to integrity has earned her the respect of peers, clients, and followers.

values

Empowerment

Gwen is dedicated to empowering others to realize their full potential. Through mentorship, leadership initiatives, and community engagement, she provides the tools, knowledge, and encouragement needed for others to succeed. Gwen’s story, from banking to entrepreneurship, serves as inspiration to those who dare to chase their dreams, and she strives to uplift others through shared wisdom and insights.

values

Authenticity

"What you see is what you get." Gwen embodies genuine interactions, bringing her true self into every conversation, decision, and project. Her authentic leadership style allows her to connect deeply with others, building trust and fostering meaningful relationships. Gwen believes in being transparent, honest, and true to her purpose, ensuring that everything she does is aligned with who she is at her core.

A Visionary Trailblazer

The Hairsenta

The Best Human Hair Extensions in the World!

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HIBS Africa

The Hair Senta International Beauty Show.

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The Leading Senta

Empowering the next generation of business leaders.

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CAGA Heights

The epitome of sophistication and convenience.

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Achievements & Awards

Gwen was honored at the prestigious 40under40 Awards for her outstanding contributions in Sales and Marketing.

Gwen was featured in the May 2022 edition of FORBES AFRICA in an interview on the global market boom of the hair extensions and wigs market.

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Trusted by These Companies

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Discover the Path to Success with Gwen Addo’s Powerful Book

DIRECTION is more than just a book; it’s a guide for aspiring entrepreneurs, leaders, and anyone seeking clarity in their journey to success. Written by Gwen Addo, a trailblazer in the African beauty industry and a seasoned entrepreneur, DIRECTION offers practical advice and motivational insights drawn from Gwen’s personal experiences, triumphs, and challenges.

Get Direction

But among you it will be different. Whoever wants to be a leader among you must be your servant, Matthew 20:26 NLT

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Featured Videos

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Gwen's Insights

Empowering Thoughts on Leadership, Growth, and Purpose

Join Gwen as she shares practical advice, personal stories, and insights to help you thrive in both business and life.

See All Insights

Testimonials

Discover how Gwen's mentorship, leadership, and empowering initiatives have transformed lives and businesses. Hear directly from those she has inspired and supported on their journey to success.

Stories of Impact and Inspiration

"Thanks a lot for encouraging me to post
my prices. Really turned my business
around.I was initially scared because of
negative comments that may be posted on
my page. But customers are rather happy
to see the price and plan to buy as they
can now budget for it. You really did a
good job getting me to do this and more
and I will forever be grateful Dear"

— Naana, Fashion Review

"I really enjoyed my session, Gwen really helped me with my vision and even brought on board ideas I hadn't even considered before the session."

— Retailer

"I call this book Life! Life for the: Young and Old; Weak and Strong; Ups and Downs; Well-accomplished CEOs and Startups; Employers and Employees; Men and Women. No matter what stage in life you are, DIRECTION is your pivot for navigation. I call it the GPS to life. I recommend this book to all who fall within the categories I have mentioned."

— Evelyn Wiafe, Consultant, Business Management

"DIRECTION by Gwen is a classic epitome of real-life hustle, determination, and aggression to succeed, as well as a deep-seated belief in the pursuit of a life dream and ambition."

— Dr. David Amoo-Osae Jnr., Chief Executive, The House Grouph

"Gwen, in this book, demonstrates an understanding of life from personal, divine, and marketplace perspectives through the practical expression of wisdom."

— Eric Xexemeku, Resident Pastor, ICGC Open Heavens Temple

"If you are struggling with your life and business and need DIRECTION, this book is for you! DIRECTION is the perfect guide to jump-start your life and business."

— Randy Thompsons, Refiners Publishers

Strategize with Gwen

Take your business to the next level with personalized strategy and leadership sessions. Whether you're starting out or scaling up, Gwen offers expert guidance to help you unlock your potential, refine your goals, and achieve lasting success.

Book Gwen